Email Marketing Statistics Every Marketer Should Know

Email marketing has been around for over two decades now, and it remains one of the most effective digital marketing strategies to date. With an average ROI of $44 for every $1 spent, email marketing is a cost-effective way to reach your target audience, increase your brand’s awareness, and drive more sales. In this article, we’ll explore some of the most important email marketing statistics that every marketer should know in 2023.

Email Marketing Stats in 2023:

  1. Over 4.3 billion people use email worldwide, and this number is expected to increase to 4.6 billion by 2025.
  2. 73% of millennials prefer communication from businesses to come via email.
  3. Personalized email subject lines increase open rates by 50%.
  4. 35% of email recipients open an email based on the subject line alone.
  5. Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns.
  6. 59% of respondents say that marketing emails influence their purchasing decisions.
  7. Mobile email opens account for 46% of all email opens.
  8. The average email click-through rate is 2.5%.
  9. Email campaigns with social sharing buttons have a 158% higher click-through rate.
  10. 81% of B2B marketers use email newsletters as part of their content marketing strategy.

Email marketing has come a long way since the first promotional email was sent in 1978. Today, email marketing is an essential part of any digital marketing strategy. As the above statistics show, email marketing can deliver significant returns for businesses of all sizes. By using these insights to optimize your email marketing campaigns, you can increase your open rates, click-through rates, and ultimately drive more sales.


Email marketing statistics show that email marketing is still an incredibly powerful tool for businesses. By creating targeted, personalized campaigns, you can deliver the right message to the right people at the right time. With billions of people using email worldwide, email marketing is a cost-effective way to reach your target audience and drive more sales. By using the email marketing statistics outlined in this article, you can optimize your email campaigns and achieve better results in 2023.