How to Calculate the Keyword Golden Ratio: As an SEO professional or website owner, finding the right keywords to target can be a daunting task. With so many keyword research tools available, it can be hard to know which one to trust. One popular method that has gained popularity in recent years is the Keyword Golden Ratio (KGR). In this article, we will explain what the KGR is, how to calculate it, and how you can use it to optimize your content for search engines.

What is the Keyword Golden Ratio (KGR)?

The KGR is a formula that helps you determine the competitiveness of a keyword phrase. It was popularized by Doug Cunnington, a well-known blogger and affiliate marketer. The KGR is calculated by dividing the number of Google search results with a keyword phrase by the number of monthly searches for that keyword phrase.

The resulting number should be less than or equal to 0.25 for the keyword to be considered a “golden ratio” keyword. This means that the keyword is not too competitive, and there is a good chance that your content will rank well for it.

How to Calculate the Keyword Golden Ratio (KGR)

Now that you know what the KGR is let’s dive into how to calculate it. The first step is to find a list of potential keywords. You can use any keyword research tool you prefer, but for the purposes of this article, we will use Google’s Keyword Planner.

  1. Start by logging into your Google Ads account and selecting “Tools & Settings” from the menu.
  2. Click on “Keyword Planner” under the “Planning” heading.
  3. Enter a keyword or phrase that is relevant to your business or industry. For example, if you run a pet store, you might type in “dog food.”
  4. Click “Get results” to see a list of related keywords and their average monthly searches.
  5. Export the list of keywords to a spreadsheet or document.
  6. Now, it’s time to calculate the KGR for each keyword. First, go to and search for the keyword phrase in quotes (e.g., “best dog food for puppies”). This will show you how many search results there are for that exact phrase.
  7. Divide the number of search results by the number of average monthly searches. If the resulting number is less than or equal to 0.25, the keyword is considered a KGR keyword.
  8. Repeat this process for each keyword on your list, and sort them by KGR from lowest to highest.

Using the Keyword Golden Ratio to Optimize Your Content

Now that you have a list of KGR keywords, it’s time to start optimizing your content. Here are some tips to help you get started:

  1. Use KGR keywords in your title tag and meta description. This will help search engines understand what your content is about and improve your chances of ranking well.
  2. Use KGR keywords in your H1 and H2 headings. This will also help search engines understand the main topic of your content.
  3. Use KGR keywords in the body of your content, but don’t overdo it. Keyword stuffing can actually hurt your SEO efforts.
  4. Use related keywords and phrases to make your content more comprehensive and relevant.
  5. Focus on creating high-quality content that provides value to your audience. The KGR is just one tool to help you find the right keywords; it’s up to you to create content that people want to read and share.


Q: Is the Keyword Golden Ratio the only way to find good keywords?

A: No, there are many keyword research tools and methods available. The KGR is just one approach.

Q: Should I only target KGR keywords?

A: No, it’s important to have a mix of high-competition and low-competition keywords in your content. KGR keywords are a good place to start, but don’t limit yourself to just those keywords.

Q: Can I use the KGR for any language or location?

A: Yes, the KGR can be used for any language and location. Just make sure you are using the appropriate search engine for your target location.

Q: Is the KGR a guarantee that my content will rank well?

A: No, the KGR is just a tool to help you find low-competition keywords. There are many other factors that influence search engine rankings, including content quality, backlinks, website speed, and user experience.

Q: Can I use the KGR for paid search campaigns?

A: Yes, the KGR can be used for both organic and paid search campaigns. However, keep in mind that low-competition keywords may have low search volume and may not generate a lot of traffic.

Q: Can I still rank for high-competition keywords?

A: Yes, it’s possible to rank for high-competition keywords with a well-optimized content and a strong backlink profile. However, it may take more time and effort to see results.


The Keyword Golden Ratio (KGR) is a useful tool for finding low-competition keywords to target in your content. By calculating the KGR for a list of keywords, you can identify the best opportunities for ranking well in search engines. However, the KGR should not be used as the sole factor in your keyword research. It’s important to create high-quality content that provides value to your audience, and to have a mix of high-competition and low-competition keywords in your content.

Remember, SEO is an ongoing process, and it’s important to monitor your rankings and make adjustments as needed. By following best practices and using tools like the KGR, you can improve your chances of ranking well in search engines and driving more traffic to your website.