How to Use the Keyword Golden Ratio for Keyword Research: Keyword research is an essential part of any SEO strategy. Without it, you’re essentially flying blind, guessing at which keywords will bring the most traffic to your site. But how do you know which keywords to target? Enter the Keyword Golden Ratio (KGR).

The KGR is a simple formula that can help you identify low competition keywords that are easier to rank for. In this article, we’ll take a deep dive into the KGR and show you how to use it to improve your keyword research process.

What is the Keyword Golden Ratio?

The KGR is a formula that was first introduced by Doug Cunnington, a successful affiliate marketer and blogger. The formula is designed to help you identify low competition keywords that are easier to rank for. The KGR is calculated by dividing the number of Google search results that include a keyword phrase by the number of monthly searches for that same phrase.

Here’s the formula: KGR = Allintitle Results / Monthly Search Volume

The goal is to find a KGR value of less than 0.25. That means there are fewer than 250 allintitle results for every 1,000 monthly searches. If the KGR is higher than 0.25, the keyword is likely too competitive to target.

The KGR formula is not foolproof, but it’s a useful tool for identifying low competition keywords that are easier to rank for. The key is to use it in conjunction with other keyword research tools and techniques.

How to Use the Keyword Golden Ratio for Keyword Research

Step 1: Generate a List of Seed Keywords

The first step in using the KGR for keyword research is to generate a list of seed keywords. These are broad keywords that are relevant to your niche or industry. For example, if you run a fitness blog, some seed keywords might include “weight loss,” “healthy eating,” or “fitness tips.”

There are many tools you can use to generate seed keywords, including Google’s Keyword Planner, Ahrefs, and SEMrush. These tools will provide you with a list of related keywords based on your seed keyword.

Step 2: Analyze Keyword Metrics

Once you have a list of seed keywords, the next step is to analyze their metrics. You want to focus on the monthly search volume and allintitle results.

Monthly search volume is the number of times a keyword is searched for in a given month. Allintitle results are the number of pages that include the keyword phrase in the title tag.

Step 3: Calculate the KGR

After you have the monthly search volume and allintitle results for each keyword, you can calculate the KGR. Remember, you want to aim for a KGR of less than 0.25.

If a keyword has a KGR of less than 0.25, it’s a good candidate for targeting. If the KGR is higher than 0.25, it’s likely too competitive.

Step 4: Analyze the Top 10 Search Results

Once you’ve identified a list of potential keywords using the KGR, it’s important to analyze the top 10 search results for each keyword. This will give you an idea of the competition level for each keyword.

Look for factors such as the quality of the content, the number of backlinks, and the domain authority of the top 10 results. If the competition level looks too high, it may be best to look for another keyword.

Step 5: Create Quality Content

Finally, it’s essential to create quality content around your chosen keyword. Google rewards high-quality content that is relevant, informative, and engaging. Make sure to include your target keyword in the title, meta description, and throughout the content in a natural and organic way.

Your content should also be visually appealing with images, videos, and other multimedia elements that enhance the user experience. In addition, make sure your website is easy to navigate and mobile-friendly, as these factors also play a role in SEO rankings.

Frequently Asked Questions (FAQs)

  1. Is the KGR formula the only keyword research tool I need to use?

No, the KGR formula is just one of many tools and techniques that can be used for keyword research. It’s important to use a variety of tools to get a comprehensive understanding of your target audience and the keywords they use.

  1. What if a keyword has a high KGR value but low search volume?

If a keyword has a high KGR value but low search volume, it may still be worth targeting if it’s highly relevant to your audience. However, keep in mind that it may not bring in a lot of traffic, so it’s important to balance the value of targeting that keyword with other factors.

  1. How often should I update my keyword research?

It’s important to update your keyword research regularly, especially as your industry or niche evolves. Aim to do a thorough analysis at least once per quarter, but consider doing it more frequently if you notice changes in search trends or competition.

  1. Can the KGR formula be used for all types of websites and industries?

The KGR formula can be used for any website or industry, but keep in mind that some niches may have more competition than others. It’s important to use the KGR formula in conjunction with other keyword research tools and techniques to get a comprehensive understanding of your target audience and the keywords they use.

  1. How long does it take to see results from targeting low competition keywords?

The time it takes to see results from targeting low competition keywords can vary depending on a variety of factors, including the level of competition for that keyword and the quality of your content. Generally, it can take anywhere from a few weeks to a few months to start seeing results from your SEO efforts.

Summary

In conclusion, the Keyword Golden Ratio is a useful tool for identifying low competition keywords that are easier to rank for. By using the KGR formula in conjunction with other keyword research tools and techniques, you can create a comprehensive keyword strategy that will improve your SEO rankings and drive more traffic to your site.

Remember to focus on quality content that is relevant, informative, and engaging. Keep your website easy to navigate and mobile-friendly, and update your keyword research regularly to stay on top of changes in your industry or niche. By following these best practices and using the KGR formula as part of your keyword research process, you’ll be well on your way to outranking your competitors in Google search results.