Keywords are the backbone of any successful search engine optimization (SEO) strategy and content planning. They are the words and phrases that people use to search for content on the internet. But simply using any keywords won’t get you far – you need to use the right ones in the right way to see results. That’s where the Keyword Golden Ratio (KGR) comes in. In this article, we’ll explore what the KGR is, its benefits, and best practices to help you outrank your competitors on Google.
What is the Keyword Golden Ratio (KGR)?
The KGR is a ratio that helps you determine whether a keyword is worth targeting. It takes into account the number of search results for a keyword and the search volume for that keyword. The idea is to find keywords with low competition that you can rank for easily. To calculate the KGR, you need to divide the number of Google search results by the monthly search volume for the keyword.
KGR = Number of Google search results / Monthly search volume
If the result is less than 0.25, it means the keyword has low competition, and you should consider targeting it. The KGR is a useful tool for finding long-tail keywords that have lower competition and higher conversion rates.
Benefits of using the Keyword Golden Ratio
Using the KGR can provide numerous benefits for your SEO strategy. Here are some of the main advantages of incorporating the KGR into your keyword research process:
- Easy to find low-competition keywords: The KGR helps you find long-tail keywords that have low competition, making it easier to rank for them. By focusing on low-competition keywords, you can increase your chances of appearing in the top search results for that keyword.
- Higher conversion rates: Long-tail keywords are more specific and targeted, which means they have a higher conversion rate. By targeting these keywords, you can attract more qualified traffic to your website, resulting in higher conversion rates.
- Cost-effective: Targeting long-tail keywords is cost-effective as they typically have a lower cost-per-click (CPC) than broader, more competitive keywords. This means you can get more clicks for your budget.
- Better user experience: By targeting long-tail keywords, you are providing users with more specific and relevant content. This improves the user experience and increases the likelihood of them staying on your site and engaging with your content.
Best Practices for using the Keyword Golden Ratio
Now that you understand what the KGR is and its benefits, let’s take a look at some best practices for using the KGR in your keyword research process:
- Use a reliable keyword research tool: To find the search volume and number of Google search results for a keyword, you need to use a reliable keyword research tool. Some popular options include Ahrefs, SEMrush, and Google Keyword Planner.
- Look for keywords with a KGR of less than 0.25: As mentioned earlier, a KGR of less than 0.25 indicates that a keyword has low competition and is worth targeting. Look for keywords in your niche with a KGR of less than 0.25 and incorporate them into your content.
- Create high-quality, relevant content: Simply targeting low-competition keywords won’t help if your content is low-quality or irrelevant. Create high-quality content that provides value to your target audience and includes the keywords naturally.
- Use long-tail keywords: Long-tail keywords are more specific and targeted than broader keywords. Use them in your content to attract more qualified traffic and improve your chances of ranking for those keywords.
- Analyze your competitors: Analyze your competitors’ content and their keyword strategy to identify gaps in the market. Look for opportunities to target low-competition keywords that they are not targeting and create content that fills those gaps.
- Focus on user intent: When targeting keywords, it’s important to focus on user intent. What are users searching for when they type in a specific keyword? Make sure your content answers their questions and provides value.
- Monitor your progress: Once you’ve started incorporating the KGR into your keyword research process, it’s important to monitor your progress. Keep track of your rankings for targeted keywords and adjust your strategy as needed.
- How long-tail should my keywords be? There’s no specific length that long-tail keywords should be. Generally, they are three or more words in length and are more specific than broader, more general keywords. The most important thing is to use keywords that are relevant to your content and target audience.
- Can I target multiple keywords in one piece of content? Yes, you can target multiple keywords in one piece of content, but it’s important to make sure that the content is still high-quality and provides value to your target audience. Don’t stuff keywords into your content, but use them naturally where appropriate.
- Is the Keyword Golden Ratio the only factor to consider when doing keyword research? No, the KGR is just one tool to help you find low-competition keywords. Other factors to consider when doing keyword research include search volume, competition, and user intent.
- How often should I update my keyword strategy? It’s important to regularly update your keyword strategy to keep up with changes in your industry and the search landscape. Consider updating your keyword strategy at least once a quarter or whenever you notice a significant shift in search trends.
- How long does it take to see results from using the Keyword Golden Ratio? Results from using the KGR may vary depending on your niche, competition, and other factors. Generally, it can take several weeks to several months to see significant results from incorporating the KGR into your keyword strategy.
The Keyword Golden Ratio is a useful tool for finding low-competition, high-converting keywords that can help improve your SEO strategy. By incorporating the KGR into your keyword research process and focusing on creating high-quality, relevant content, you can outrank your competitors on Google and attract more qualified traffic to your website. Keep in mind that the KGR is just one factor to consider when doing keyword research, and it’s important to regularly update your strategy to stay ahead of the competition.